We believe people should spend their money on buying art by artists who have the potential to grow in the market. 

We believe that anyone should be able to become an art insider—regardless of who they know. 

We believe that recommendations shouldn’t have a hidden agenda. 

We believe in research, data and hard-won expertise to give you focused, digestible advice you can use. You need filtered data to make good art choices.

We believe that choosing art to buy should be simple. A few hundred dollars can get you decorative 'sofa art' or allow you to invest money into an emerging artist with potential.